Google Shopping (branded)

Google Shopping campaigns generally offer a great user experience for shoppers: a user searches specifically for a product and is shown images, prices, and reviews of items Google thinks are relevant. If shoppers click the ad, they go directly to that product page.

In terms of new customer acquisition as an e-commerce business,

Google Shopping (non-branded)

for non-branded Google Shopping, similar to the branded Shopping campaign discussed above. Non-branded shopping campaigns work similarly to non-branded search campaigns.

They are something that almost always makes sense for e-commerce businesses

Retargeting (text, banner, video)

Converting visitors to customers, most visitors are unlikely to make a purchase or provide any information right away. If a 2% customer conversion rate is good by most industry standards, that means 98% of traffic won’t turn into a purchase—at least on a first visit.

Retargeting is a powerful feature that helps you turn first-time visitors into return visitors and, ultimately, into first-time buyers. It can also be used to generate repeat purchases by advertising to existing customers.

Display ads (topics and interests)

Increasing awareness around your product or service by advertising on sites in the Google Display Network that relate to a specific topic or interest category.

Display advertising gives you the option to reach people outside of search engine results, across more than two million publisher sites, through text, image, and video banner displays that appear as users browse the web, use apps, or watch videos.

Display Ads

Contextual display lets you get even more granular by serving your ads on webpages with content containing the specific keywords.

Contextual campaigns are a great way to start on the Display Network because they let Google show you niche sites that might be available for you to directly target Audience.

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WORDPRESS POWER

GRAVITY Theme give you everything you need to create an amazing website. Designed and built with care, filled with creative elements and useful options, and completely user-friendly.

Set up your website quickly and with ease. With this themes you can have complete control over every aspect of your typography.
Tons of shortcodes provide countless options.

WORDPRESS POWER

GRAVITY Theme give you everything you need to create an amazing website. Designed and built with care, filled with creative elements and useful options, and completely user-friendly.

Set up your website quickly and with ease. With this themes you can have complete control over every aspect of your typography.
Tons of shortcodes provide countless options.

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