BRAND ASSET MANAGEMENT

A competitor search campaign essentially is a branded search campaign in reverse. Instead of bidding on your own brand’s name and products, you bid on searches for your competitors’ branded keywords.

Getting traffic from your largest direct competitors’ keywords sounds like a smart strategy, but it can also be a relatively expensive one because, in this case, you, a competing brand, aren’t the most relevant thing searchers want to see.

MARKETING MATERIAL

A competitor search campaign essentially is a branded search campaign in reverse. Instead of bidding on your own brand’s name and products, you bid on searches for your competitors’ branded keywords.

Getting traffic from your largest direct competitors’ keywords sounds like a smart strategy, but it can also be a relatively expensive one because, in this case, you, a competing brand, aren’t the most relevant thing searchers want to see.

PRINT PRODUCTION

A competitor search campaign essentially is a branded search campaign in reverse. Instead of bidding on your own brand’s name and products, you bid on searches for your competitors’ branded keywords.

Getting traffic from your largest direct competitors’ keywords sounds like a smart strategy, but it can also be a relatively expensive one because, in this case, you, a competing brand, aren’t the most relevant thing searchers want to see.

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